e.l.f. Lash 'N Roll Mascara Best Overall
Key details
- Wear
- Smudge- and flake-resistant
- Brush
- Curved, double-sided silicone
- Shade
- Deep Brown
- Finish
- Curl and lift without a curler
The most useful thing printed on this tube is the shade name: deep brown. Most mascaras at this price push you toward very black, which is exactly what makes a natural look read as makeup from across the room. Brown-black and deep brown sit closer to most people's actual lash color, so lashes come out longer and denser-looking without announcing that anything was applied.
It's our pick because it does the two things a natural mascara has to do at once: it separates, and it doesn't clump on the second coat. The double-sided curved silicone brush is the reason — shorter bristles hold the formula, longer ones comb through it — and the finish is fanned out and lash by lash rather than a solid block. It also holds a bend without a curler, which matters most on fine lashes that droop by lunchtime.
Wear is the trade-off, and it's a fair one. It comes off with micellar water instead of a scrubbing session, which is what you want if your eyes water or you wear contacts, but it isn't the tube for a twelve-hour wedding day or a humid afternoon — by late evening a light dusting of flakes can show under the eye. At this price, keeping a spare and swapping in a fresh tube before a big day is painless.
Pros
- Deep brown flatters light and dark lashes
- Separates lashes without clumping
- Holds a curl without a curler
- Removes with micellar water
Cons
- Can thicken and dry out before the tube is finished
Our default for a natural look: the deep brown shade and separating brush give you lashes that read as yours, and it's cheap enough to replace the moment it turns.