Color WOW Color Security Shampoo Best Overall
Key details
- Size
- 8.4 fl oz
- Free From
- Sulfates and silicones
- Hair Types
- All hair types
Color Security is built on a premise that is rare in this category: nothing is supposed to stay on your hair. There are no silicones in the formula, and no conditioning, thickening, or anti-frizz ingredients that coat the strand and rinse away slowly — the design is that every ingredient comes off with water. If you are avoiding silicones on purpose, that is the difference between a shampoo that technically qualifies and one built around the idea.
It also lathers. That sounds like a low bar until you have spent a month with sulfate-free formulas that go flat in your hands; this one foams richly from a small amount, which is the difference between a bottle that lasts and one that does not. Hair comes out clean and light, with color looking bright rather than coated, and it suits the widest range of hair here — fine, normal, and healthy color-treated alike.
What it does not do is cushion. Because nothing is left behind, coarse or very dry hair can feel squeaky at the rinse, and the fix is a conditioner with some weight rather than a different shampoo. We counted that as a fair trade for a formula this clean, but it is a real fork in the road for anyone whose hair has been lightened repeatedly.
The scent is the other surprise. It is barely there — clean, faint, and gone by the time you are out of the shower — which we counted as a plus in a category where fragrance is often the loudest thing about a bottle.
Pros
- Free of both sulfates and silicones
- Lathers richly from a small amount
- Keeps color bright and hair shiny
- Suits fine, normal, and color-treated hair
Cons
- Smallest bottle of the liquids here
Our default for most shoppers: sulfate- and silicone-free, it lathers like a conventional shampoo and keeps color bright without coating the strand.